Univision, the preeminent Spanish-language television network in the United States, has exhibited a discernible change in its portrayal of former President Donald Trump, which may potentially contribute to an advantageous position for Trump as the 2024 election approaches.
The modification occurs following the significant consolidation of Mexico’s prominent media conglomerate Grupo Televisa and Univision, resulting in the establishment of a novel entity known as TelevisaUnivision.
This newly formed corporation possesses unparalleled influence, catering to a vast audience of more than 100 million individuals who speak Spanish on a daily basis.
The dynamic between Donald Trump and Univision has seen significant changes in recent cycles, with the Trump campaign previously denouncing the network as a “leftist propaganda machine.”
Nevertheless, the recent interview held at Mar-a-Lago between Televisa journalist Enrique Acevedo and Trump displayed a more positive attitude towards Trump. The interview represented a notable deviation from Univision’s previous position.
“Mr. President, thank you so much for taking the time to talk to us today. We really appreciate it,” Acevedo expressed.
In 2022, Alfonso de Angoitia, the Executive Chairman of the TelevisaUnivision Board of Directors, expressed that “The combination of content assets from Televisa and Univision, the two leading media companies from the two largest Spanish-speaking markets in the world, has created a company with tremendous potential,”
“With our attractive financial profile and history of innovation, TelevisaUnivision is ready to revolutionize the industry by delivering the most comprehensive Spanish-language content offering to audiences around the world.”
The ramifications of this transition are significant, particularly in light of the forthcoming 2024 United States presidential election. The alteration in Univision’s stance towards Trump holds notable importance, primarily due to the network’s substantial influence among Hispanic voters, a crucial constituency within American politics.
According to current polling data, if the election were to take place at present, it is indicated that Trump would have a high likelihood of securing a decisive victory. In contrast, Biden has experienced significant losses among other crucial demographic groups, such as Hispanics and Independents, with substantial margins. According to a survey conducted by Sienna Poll, it has been observed that Trump is leading in the Hispanic vote by a margin of six points. Additionally, the study revealed that Trump received 43 percent of the nonwhite voters’ support in general.
During the interview, Trump expressed “The Latino vote is so incredible because they’re unbelievable people. They have incredible skills, incredible energy, and they’re very entrepreneurial. All you have to do is look at the owners of Univision.”
“They’re unbelievable entrepreneurial people. And they like me. You know, there’s never been anything like it in the Republican Party.”
The ex-president expressed, “I’ve been a Republican and am a Republican, and we have tremendous support from the, I call Hispanic, Latino, you have lots of different terms. But it all means the same thing as far as I’m concerned. It’s they’re just great people, incredible people. And they also want security if they’re in the United States or if they’re in Mexico or anywhere else. They feel strong about security, and we provide that. And yeah, the polls, nobody’s ever seen anything like it.”
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The merger, which holds an estimated worth of approximately $4.8 billion, has resulted in the establishment of a dominant entity in Spanish-language content. This amalgamation combines Televisa’s wide-ranging media resources with Univision’s important position in the United States.
The establishment of TelevisaUnivision, a prominent media conglomerate that currently holds the largest library of Spanish-language programming in the industry, including around 300,000 hours of content, has solidified its position as a dominant force in the media landscape. Furthermore, it seems that the editorial style of Univision has been influenced by this development, which might potentially benefit Trump’s electoral prospects in 2024.
In other Trump-media news, Steve Bannon, a former counselor to Trump and very well known for his blunt approach, said he anticipates that the MAGA movement will transcend President Trump’s third presidential campaign and have a lasting impact on the contemporary Republican Party.
During an interview on Showtime’s “The Circus” program, Bannon expressed his belief that the factions opposing President Trump would eventually regret the absence of his leadership within the Republican Party.
As stated by Bannon, “President Trump is a moderate in our movement. You’re going to pine in future years that you wish Donald Trump was around.”
According to Bannon, the most significant division within the GOP lies between establishment elites and supporters of President Trump who assert that President Joe Biden’s victory in the 2020 election was unjust.
“One of the litmus tests is… not just President Trump, but also particularly the stealing of the 2020 election. That is a fundamental tenant of this movement. By the way, they made it all about Trump. This movement is ascendant and is going to go on long after Donald Trump. It’s only going to get more powerful and broader.”
Rephrased from: The Republic Brief By: Trump Knows
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